Why doesn't anyone acknowledge Steven Jackson's existence?

Steven Jackson, although he is one of the best running backs in the league right now, is completely unnoticed by the media because he plays for what could quite possibly an organization less successful than the Los Angeles Clippers. Hate to break it to ya, but the Rams should have lost every game last season, except that one of their games was against the Lions, which they won by a field goal. When his contract expires in 2013 and he signs with a good team he will be noticed.